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About · The studio behind the cuts

The people who argue about frames.

EST / 2019 Studio workspace
The story

From one desk to one pipeline.

We began as a one person edit desk for a single cooking channel. That channel's retention doubled in three months, its subscribers told their friends, and the queue never emptied again. Every hire since has been a specialist, never a generalist, so today a project moves from story to color to sound without ever leaving the building.

  • 2019 · First client, first retention double
  • 2021 · Team of five, color and sound in house
  • 2023 · Motion department opens, 1,000th video ships
  • 2025 · Twelve specialists, fourteen countries
See the workWork with us
What we refuse to compromise

Four rules on the wall.

Printed above every desk in the studio. Every cut gets measured against them before it ships.

RULE / 01

Retention over runtime

A shorter video people finish beats a longer one they abandon. Every time.

RULE / 02

Deadlines are sacred

A delivery date is a promise. We have missed zero in three years.

RULE / 03

Your brand, not ours

The best edit is invisible. The audience should feel you, not the editor.

RULE / 04

Honest numbers

Every delivery ships with its retention data, including the dips. That is how we all improve.

0Videos delivered
0Clients worldwide
0Countries served
0Avg retention %
The team

The people on your project.

All ten of us, under one roaming studio light.

Faisal Shabbir
Faisal ShabbirLEAD EDITOR
Asad Rajpoot
Asad RajpootCOLORIST
Waseem Ayub
Waseem AyubMOTION
Hassan Shakeel Dar
Hassan Shakeel DarSHORT FORM
Smak Saboor
Smak SaboorSOUND
Sameer Pandi
Sameer PandiEDITOR
Abdullah Qaisar
Abdullah QaisarEDITOR
Ahmad Chishti
Ahmad ChishtiMOTION
Daniyal Thakur
Daniyal ThakurEDITOR
Daniyal Choocha
Daniyal ChoochaPRODUCER
Recognition

Nice words, framed.

Best 100 Tech Content Creators
2023

Best 100 Tech Content Creators

Ranked among the top tech creators of Pakistan.

Content Creator of the Year
2024

Content Creator of the Year

National creator awards, main title.

Digital Creator Excellence Award
2026

Digital Creator Excellence Award

AI Tech Summit, Sialkot.

Next slot opens Monday

Ready when you are. Send the footage.

Tell us what you are making. You get a plan, a price and a delivery date within one working day.

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